Sniff out the bad actors.
What is brand protection and why does it matter?
Brand protection is the active defense of your company’s intellectual property, your trademarks, designs, and reputation against unauthorized sellers, counterfeiters, and imitators. It’s how brands maintain control over where and how their products are sold, who profits from them, and how customers experience them.
Without it, brand equity erodes. Counterfeits undercut margins. Rogue listings distort pricing. And your customers start questioning what’s real.
With it, you don’t just defend your brand, you control your market. Effective brand protection keeps your online ecosystem clean, safeguards revenue.
Protect your brand where it sells.
Across key platforms and thousands of others.
The ThornCrest Advantage:
Sales + Legal Expertise.
Most firms stop at protection. ThornCrest goes further. The ThornCrest Advantage combines the precision of IP enforcement with the commercial instincts of sales operators, giving brands both the tools to defend their rights and the strategy to grow revenue.
We know the realities of retail and the challenges of online marketplaces firsthand. Having been on the brand side, we built the company we wish we’d had when facing these issues. We don’t just shut down unauthorized sellers, we protect margins, strengthen retail partnerships, and unlock cleaner, more profitable sales channels. This is where sales expertise joins forces with legal muscle.
With ThornCrest, your brand gains:
Proactive enforcement that eliminates counterfeits and rogue resellers and watching your first party partners at the retail level.
Cross-platform control across Amazon, Walmart, and global marketplaces.
Omni-Channel strategies aligning legal protections with revenue growth.
Partnership-driven results that build equity, trust, and long-term market share.
The Consequences of Inaction.
Brands that delay or ignore enforcement can face serious repercussions:
Loss of control over product pricing and customer experience
Declining review quality from counterfeit goods
Platform penalties or suspensions due to unresolved complaints
Long-term erosion of consumer trust and market value
And while it may seem tempting to DIY enforcement, missteps—like submitting unverified counterfeit claims—can open your business to legal liability, account suspensions, and irreversible brand damage.
How AI Is Transforming Brand Protection:
A tool that isn’t evolving is just rusting.
Artificial Intelligence has revolutionized how we defend brands. ThornCrest scans millions of data points across eCommerce platforms Amazon, Walmart, and beyond around the clock. Our technology detects suspicious activity, unauthorized listings, and counterfeit patterns before they become major threats.
Our system effectively uses machine learning to:
Identify unauthorized sellers in real time
Analyze product listings and metadata for signs of infringement
Trigger alerts based on pricing behavior or review manipulation
Track seller behavior over time to detect coordinated abuse
Clients have reported:
Up to 27% Increase
in revenue.
90% Reduction
in unauthorized seller presence within 90 days.
Stronger control over Buy Box ownership and pricing integrity.
Improved customer satisfaction scores and product review quality.