Sniff out the bad actors.
The threats you don’t see? We do.
Using advanced AI-driven technology and proprietary brand protection tools, ThornCrest swiftly detects and eradicates unauthorized sellers and counterfeit products, ensuring your brand's integrity and profitability.
Protect your brand where it sells.
And across hundreds of other sites.
With ThornCrest, your brand gains:
Proactive enforcement that eliminates counterfeits and rogue resellers and watching your first party partners at the retail level.
Cross-platform control across Amazon, Walmart, and global marketplaces.
Omni-Channel strategies aligning legal protections with revenue growth.
Partnership-driven results that build equity, trust, and long-term market share.
What is brand protection,
and why does it matter?
Brand protection is crucial to mitigate several significant risks. Without it, your brand faces the threat of counterfeit products reaching customers, leading to a damaged reputation and potential liability for injuries or spoiled goods, particularly for CPG and beauty brands. You also risk market instability due to mixed inventory and being forced to replace products incorrectly claimed under warranty. Again, costing you money.
Furthermore, a lack of brand protection can undermine your marketing efforts. Placing ads on platforms like Amazon could inadvertently direct customers to unauthorized sellers' buy boxes. Inconsistent pricing, often caused by unauthorized online sales, can lead to losing marketing opportunities on vendor central and price protection claims from large big-box retailers.
Ultimately, neglecting brand protection jeopardizes your revenue, forecasts, and incoming inventory. It creates market instability stemming from rapid growth and expansion, which can lead to loose controls and significant financial exposure.
The ThornCrest Advantage:
Sales + Legal Expertise.
Most firms stop at protection. ThornCrest goes further. The ThornCrest Advantage combines the precision of IP enforcement with the commercial instincts of sales operators, giving brands both the tools to defend their rights and the strategy to grow revenue.
We know the realities of retail and the challenges of online marketplaces firsthand. Having been on the brand side, we built the company we wish we’d had when facing these issues. We don’t just shut down unauthorized sellers, we protect margins, strengthen retail partnerships, and unlock cleaner, more profitable sales channels. This is where sales expertise joins forces with legal muscle.
The Consequences of Inaction.
Brands that delay or ignore enforcement can face serious repercussions:
Loss of control over product pricing and customer experience
Declining review quality from counterfeit goods
Platform penalties or suspensions due to unresolved complaints
Long-term erosion of consumer trust and market value
And while it may seem tempting to DIY enforcement, missteps—like submitting unverified counterfeit claims—can open your business to legal liability, account suspensions, and irreversible brand damage.
How AI Is Transforming Brand Protection:
A tool that isn’t evolving is just rusting.
Artificial Intelligence has revolutionized how we defend brands. ThornCrest scans thousands of data points across eCommerce platforms—Amazon, Walmart, and beyond—around the clock. Our technology detects suspicious activity, unauthorized listings, and counterfeit patterns before they become major threats.
Our system effectively uses machine learning to:
Identify unauthorized sellers in real time
Analyze product listings and metadata for signs of infringement
Trigger alerts based on pricing behavior or review manipulation
Track seller behavior over time to detect coordinated abuse
Clients have reported:
Up to 27% Recovery
in lost revenue.
90% Reduction
in unauthorized seller presence within 90 days.
Stronger control over Buy Box ownership and pricing integrity.
Improved customer satisfaction scores and product review quality.