Social Media 11/21/25 Social Media 11/21/25

Why Brands Should Pay Attention to Cameo’s Trademark Lawsuit Against OpenAI

OpenAI’s recent launch of its Sora video-generation app has triggered a high-profile trademark lawsuit and it’s one that every brand, platform, and technology company should be watching closely.

Social Media 11/19/25 Social Media 11/19/25

Dupe-Proof: How Lululemon Is Redefining Brand Protection in the Social Media Era

In the age of TikTok hauls and “#dupe” hashtags, luxury and premium brands are facing a new kind of threat — one that’s viral, not just physical. Lululemon’s latest move shows how brand protection is evolving from chasing counterfeiters to controlling the conversation itself.

Social Media 11/19/25 Social Media 11/19/25

Denmark Charts a New Course: Deepfakes and Copyright as Brand‑Protection Risk

In an era when generative‑AI tools are increasingly capable of creating extremely realistic video, audio and image impersonations (“deepfakes”), the intersection of identity, brand reputation and digital liability is becoming central to any brand‑protection program. The latest signal comes from Denmark — its proposed amendment to the copyright law to give individuals “ownership” over their likeness, voice and physical features — and it carries significant implications for brands globally, including in the U.S.

Social Media 11/19/25 Social Media 11/19/25

The TAKE IT DOWN Act: The U.S. Begins Drawing Lines on Deepfake Abuse

At ThornCrest Brand Protection, we track not only trademark and counterfeit enforcement but the evolving legal perimeter of digital impersonation, AI misuse, and identity protection. In May 2025, the United States took its first federal step into that space with the TAKE IT DOWN Act — a law that reshapes how platforms and brands must respond to non-consensual imagery and AI-generated deepfakes.

Social Media 11/17/25 Social Media 11/17/25

Why Having C-Level Sales Executives on Your Brand Protection Team Changes Everything

Most brand protection firms rely solely on legal expertise, but ThornCrest pairs top-tier attorneys with former C-level sales executives to protect not just your IP—but your revenue, pricing integrity, and global distribution strategy. This unified legal–commercial approach transforms brand protection from a reactive necessity into a high-impact business advantage.

Social Media 11/17/25 Social Media 11/17/25

How ThornCrest Defends Your Brand: Battling IP Infringement on TikTok in 2025

TikTok’s explosive growth has made it a major hotspot for IP abuse—counterfeits, unauthorized sales, and content theft—requiring brands to move faster than platform enforcement alone. ThornCrest delivers a data-driven, end-to-end protection strategy that monitors, removes, and prevents infringements at scale to keep your brand secure across TikTok and beyond.

Social Media 11/17/25 Social Media 11/17/25

Walmart’s Marketplace Boom: What It Means for Brand Owners

Walmart’s rapid marketplace growth has opened the door to a surge in counterfeit goods, stolen seller identities, and rising safety risks—especially in health and beauty. Brands must adopt proactive monitoring, enforcement, and channel-control strategies to protect consumers and preserve trust in this evolving legal landscape.

Social Media 9/23/25 Social Media 9/23/25

$2M Counterfeit Nintendo Products Sold on Amazon: A Case Study inTrademark Enforcement

Counterfeit goods hurt consumers and legitimate sellers, highlighting the need for active brand protection, supply chain verification, and legal enforcement.

Social Media 9/23/25 Social Media 9/23/25

The End of Commingling: What Amazon’s Change Means for Sellers & Brands

Amazon is ending its commingling policy, which mixed identical products from different sellers. Sellers should audit labeling, verify suppliers, and adjust costs. The change improves traceability, reduces counterfeit risks, and protects brand reputation.