Marketplace Control: Fixed Fast. Run Long Term.

Why ThornCrest?

Built for Global Scale.

ThornCrest enforces marketplace standards globally, operating across all Amazon marketplaces worldwide (22 countries) and extending enforcement into social commerce, independent marketplaces, and first-party sites internet-wide.

Our programs are designed for brands that scale internationally and need control that travels with them.

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Schedule a Marketplace Control Review
See How Forge6 Works
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Forge6 is ThornCrest’s operator-led, execution-led marketplace enforcement program designed to restore marketplace control quickly, then operate it continuously as your brand scales.

The Problem

Most brands aren’t broken. They’ve outgrown their controls.

Marketplace issues rarely appear overnight. They build gradually as brands scale: pricing discipline weakens, unauthorized sellers multiply, inventory surfaces in channels it was never meant to reach, and counterfeit risk increases.

Even brands that believe they “have it under control” often find themselves tying up valuable legal and sales resources just to keep issues contained.

Forge6 exists to restore marketplace control across pricing, inventory, sellers, and IP without slowing growth.

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What Forge6 is (and is not).

Not consulting. Not software. Execution.

Forge6 is a structured execution program for marketplace enforcement. We deploy the right technology, enforce marketplace standards daily, and operate the system on behalf of the brand.

Strategy isn’t delivered in slides it’s embedded in execution through rules, thresholds, escalation paths, and decision checkpoints.

We don’t hand over recommendations. We run the system.

Why Forge6?

Forge6 is designed to establish meaningful marketplace controls within six months by front-loading the hard work most brands are forced to manage reactively over years.

During this phase, ThornCrest focuses on:

  • Establishing or refining MAP policies, enforcement thresholds, and compliance standards

  • Supporting, editing, and drafting authorized reseller agreements with criteria to strengthen channel accountability

  • Providing MAP alerts across both unauthorized and authorized sellers, ensuring discipline holds across the full network

  • Clearing legacy marketplace issues across pricing, unauthorized sellers, and non-compliant listings

  • Stabilizing enforcement across channels, marketplaces, and regions

  • Investigating unknown sources of inventory, including counter-diversion and unintended channel leakage

  • Conducting targeted test buys to assess and address potential counterfeit risk

  • Scrubbing marketplaces and social commerce platforms, Amazon, Walmart, TikTok, Temu, Shein, and others, to remove sellers or listings that create consumer confusion

  • Monitoring thousands of first-party retail sites internet-wide, for brand consistency, IP violations, and pricing integrity

  • Taking down fake websites, impersonation activity, and fraudulent social presence that damages trust

  • Scraping independent marketplaces and reseller sites globally to remove unauthorized sellers wherever inventory surfaces

This phase is intentionally decisive. It reduces noise, eliminates backlog, and restores order quickly. Once control is established, Forge6 transitions to ongoing operation, where enforcement becomes predictable, proactive, and embedded so issues are addressed at the source rather than constantly chased downstream.

We don’t drag this process out. We fix it, then we run it.

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How Forge6 Operates

Fix fast. Operate continuously.
Prevent upstream.

Forge6 is not a one-time cleanup.
It is an ongoing marketplace control system with three operating modes:

Phase 1 —
The Forge (Intensive)

Decisive. Focused. Outcome-driven.

  • Seller removal and backlog elimination

  • MAP implementation through stabilization

  • Authorized reseller agreement implementation through stabilization

  • Diversion and inventory source investigation

  • Counterfeit and IP risk surfaced and addressed

  • Enforcement standards locked in

Phase 2 —
Operate (Ongoing)

Predictable. Embedded. Always-on.

  • Continuous monitoring and enforcement

  • Reduced internal escalation

  • Marketplace promotion alignment

  • Consistent execution without tying up internal teams

Phase 3 —
Advance (Ongoing)

Proactive. Growth-aligned.

  • Prevent issues at the source

  • Promotion and launch planning without MAP fallout

  • Safe expansion of wholesale and authorized partners

  • Continuous improvement as the brand scales

Technology + Automation

Technology that supports control. Not the other way around.

Forge6 is powered by a stable core enforcement platform that enables high-volume execution, supported by operator-led oversight and reporting across the broader marketplace landscape.

Clients receive:

  • Automated takedowns for unauthorized sellers and trademark violations

  • 24/7 access to enforcement activity, case status, and core reporting, including internet-wide visibility

  • MAP monitoring and alerts across both unauthorized and authorized sellers

  • IP enforcement reporting tools across retail sites, marketplaces, and social commerce channels

Automation and AI-enabled tools provide speed where it matters most.

Forge6 provides prioritization, escalation, and operational follow-through, ensuring enforcement remains consistent and commercially aligned.

The operating model stays stable, while coverage and tooling expand as brand needs evolve.

Why Not Just Software?

Software platforms are essential to modern brand protection. Forge6 uses automation to execute takedowns and provide always-on visibility. But software alone doesn’t create control.

As brands scale, marketplace risk expands beyond detection:

  • Unauthorized inventory moves into unintended channels

  • Sellers adapt faster than alerts

  • Counterfeit exposure increases

  • Repeat violators return

Software can tell you what is happening. It cannot decide what matters most, how to respond, or how to prevent recurrence.

Forge6 exists because:

  • MAP enforcement requires commercial judgment

  • Counterfeit risk requires follow-through

  • Diversion requires investigation upstream

  • Enforcement must align with Legal and Sales realities

Software executes tasks. Forge6 runs the system behind them.

Built for Legal + Sales

Marketplace control only works when it fits the organization.

Every enterprise brand already has Legal and Sales.

Forge6 operates between them:
Legal defines the rules.
Sales defines the tolerances.
Forge6 runs the system.

This keeps enforcement consistent without internal drag.

Frequently Asked Questions

  • Forge6 is designed to minimize internal lift while maximizing control. ThornCrest manages the enforcement system and day-to-day execution on behalf of your team, including monitoring, takedowns, escalation handling, and ongoing operational follow-through.

    Clients have 24/7 access to enforcement activity and reporting at any time, and your dedicated ThornCrest team is always available as needs arise.

    To ensure alignment without creating unnecessary meetings, Forge6 includes structured working sessions, typically every other week or weekly, depending on scope, where we provide high-impact summaries, key outcomes, and the few decisions that require stakeholder input.

    You stay informed and in control, without being pulled into daily enforcement operations.

  • At the start of the Forge6 engagement, ThornCrest works with your team to establish clear enforcement guardrails, including required approvals, escalation thresholds, data access, and partner sensitivities. These parameters ensure we can operate effectively day-to-day without creating unnecessary internal burden.

    Once those guardrails are in place, ThornCrest independently manages the ongoing enforcement operations, including automated takedowns, unauthorized seller removal workflows, monitoring, routine escalation handling, and continuous execution across marketplaces and channels.

    Your team is typically brought in only for high-impact decisions such as:

    • Adjusting MAP policy thresholds or enforcement posture

    • Escalations involving sensitive authorized resellers or key retail partners

    • Confirming priorities around diversion, counterfeit risk, or high-value markets

    • Strategic alignment around product launches, promotions, or channel expansion

    Forge6 is structured so ThornCrest runs the system continuously, while your internal stakeholders provide direction only where it materially affects brand, revenue, or partner relationships.

    The goal is simple: minimal internal lift, maximum marketplace control.

  • No. Forge6 runs on a stable core platform. Additional tools are integrated only when they materially improve outcomes.

  • Automation increases speed. Forge6 provides prioritization, escalation, and operational follow-through.

  • Forge6 is built to stop repeat cycles by addressing issues upstream. When the same sellers or violations resurface, ThornCrest uses established data access to identify anomalies, trace inventory pathways, and uncover the source of non-compliance.

    We then apply targeted enforcement and corrective action so violations are eliminated at the root, not endlessly chased downstream.

  • No. The initial phase is intensive, but marketplace protection is ongoing. Forge6 becomes an always-on operating system.

  • Yes. Customers have 24/7 access to dashboards, takedown activity, reporting, and program performance.

  • No single platform excels equally at seller removal, MAP enforcement, counterfeit risk, and IP protection. Forge6 operates the full system with the right tools where needed.

Marketplace Control Shouldn’t Be a Fire Drill

Forge6 gives enterprise brands decisive control, then runs it quietly in the background as you scale.

Talk to the Forge6 Team