Brand Protection Blog

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Generic Trademarks: When Brands Become the Product

There are certain brands that have become so synonymous with the product they represent that they are often used as generic terms.

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ThornCrest is recognized globally for specialized services in brand expansion, brand protection, and brand enforcement. We foster close partnerships with leading brands around the world, aiming to work harmoniously with your teams to establish a streamlined and highly effective sales and marketing operation. We take a holistic approach to provide tailored Brand Protection and Brand Expansion services to emerging and established brands around the world. ThornCrest helps with expansion into new retail and e-commerce channels, protection of brand assets through trademark and patent enforcement, and product development and operational execution. ThornCrest supports brands with a powerful combination of revenue growth and legal business expertise.

Brand Protection Blog

Generic Trademarks: When Brands Become the Product

At your service.

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