Brand Protection Blog
Why Trade Dress Matters: Lessons from VP Racing’s Utility Jug Lawsuit
In January 2026, VP Racing Fuels, Inc. and its affiliate Plastic Product Formers, Inc. (PPF) filed a federal lawsuit seeking to protect the distinctive trade dress and intellectual property associated with its “Utility Jug” container — a product that has become iconic in motorsports and outdoor enthusiast circles.
Top Brand Protection Companies: Compare Tools & Services for 2025
This guide compares top brand protection companies and tools to help you make an informed decision.
Mastering Map Pricing: The Ultimate Guide for E-commerce Success
Are you an e-commerce business struggling to maintain consistency in your pricing strategy?
The Ultimate Guide: How to Create a Memorable Brand Name for Your Clothing Line
Are you launching a clothing line and searching for the perfect brand name?
6 Foolproof Tips to Avoid Buying Fake Gifts This Christmas
This Christmas, don't let counterfeit gifts ruin your holiday cheer.
Protect Your Business Identity: Expert Tips on Securing Your Name
Your business name is not just a label; it's the identity that sets you apart from your competitors.
How Do Counterfeit Products Affect Businesses?
From luxury fashion brands to electronics manufacturers, the rise in counterfeit goods has far-reaching consequences.
5 Proven Strategies: How to Protect Your Business Name without a Trademark
Are you worried about protecting your business name but don't have a trademark? You're not alone.
7 Essential Steps to Safeguarding Your Brand
From monitoring online mentions and social media conversations to implementing intellectual property protection measures, we will delve into the intricacies of brand protection.
The EU AI Act: A Watershed Moment for Technology and Society
The recent enactment of the European Union's Artificial Intelligence (AI) Act marks a pivotal moment in the regulation of artificial intelligence.
The Fight Against Fake Reviews
The internet has made it easier than ever for consumers to research products and services before making a purchase. However, this convenience has also come with a downside: the proliferation of fake reviews.
Distribution Compliance: Partnering with Experts in Brand Protection
You've meticulously crafted a brand identity, invested in high-quality products, and established a loyal customer base. But the journey doesn't end there. Ensuring your products reach consumers through authorized channels is just as crucial as creating them.
The Future of Counterfeit Goods and How to Stay Ahead
The world of counterfeiting is constantly evolving, mirroring advancements in technology and globalization.
Brewing Up Innovation: Latest Developments in the Coffee Industry
From the farms where coffee beans are grown to the cups in our hands, exciting trends and challenges are shaping the future of coffee. Let's look into some of the latest developments brewing in the coffee world.
Plugging the Leaks: How Sell-Through Audits Can Protect Your Brand
Your brand’s reputation is precious. It takes years of dedication and quality products to build, but a single instance of counterfeiting or unauthorized sales can potentially ruin it all. That's where ThornCrest comes in.
Going Global? Ensure Your Brand Thrives with Strategic Brand Protection
The appeal of bringing your product into international markets is undeniable. New customer bases, untapped revenue streams, and global brand recognition – what’s not to be excited about? However, venturing into unfamiliar territory requires careful planning, and brand protection is crucial.
Building Trust and Growth: Why Authorized Reseller Agreements Matter
Expanding your brand’s reach through partnering with resellers can be powerful for the growth of your business.
Defending Your Online Territory: ThornCrest's Role in Protecting Against Domain Name Hijacking
Today, we'll look into the risks of domain name hijacking and explore how ThornCrest can serve as your frontline defense
What is Trademark Squatting and Why Should You Be Concerned?
Today, we are more interconnected than ever before thanks to technology, which also means that protecting your brand is more crucial than ever!
Securing Supply Chains: Ensuring Product Authenticity in the Fight Against Counterfeit Goods
As you’re probably aware, the online marketplace is constantly changing and expanding. As exciting as that is, counterfeit goods pose an increasingly significant threat to both businesses and consumers alike.