Brand Protection Blog
Why Trade Dress Matters: Lessons from VP Racing’s Utility Jug Lawsuit
In January 2026, VP Racing Fuels, Inc. and its affiliate Plastic Product Formers, Inc. (PPF) filed a federal lawsuit seeking to protect the distinctive trade dress and intellectual property associated with its “Utility Jug” container — a product that has become iconic in motorsports and outdoor enthusiast circles.
What Are Unauthorized Sellers? The Hidden Threat Every Brand Needs to Understand
In today’s e-commerce-driven world, brands face a new kind of challenge—one that quietly erodes margins, damages reputation, and destabilizes entire sales channels. That challenge is the rise of unauthorized sellers.
$2M Counterfeit Nintendo Products Sold on Amazon: A Case Study inTrademark Enforcement
Counterfeit goods hurt consumers and legitimate sellers, highlighting the need for active brand protection, supply chain verification, and legal enforcement.
The End of Commingling: What Amazon’s Change Means for Sellers & Brands
Amazon is ending its commingling policy, which mixed identical products from different sellers. Sellers should audit labeling, verify suppliers, and adjust costs. The change improves traceability, reduces counterfeit risks, and protects brand reputation.
Top Brand Protection Companies: Compare Tools & Services for 2025
This guide compares top brand protection companies and tools to help you make an informed decision.
Brand Protection in the Age of TikTok Shop and Instagram: How to Stop Counterfeiters Before They Start
Social media has completely changed the way we shop, and for brands, that’s both a huge opportunity and a growing risk.
Guarding Your Brand: The Essential Role of Brand Protection Amid Tariff-Induced Uncertainty
The Trump-era tariffs have been the talk of the commerce world and nobody knows where/when/how things will settle.
Mastering Map Pricing: The Ultimate Guide for E-commerce Success
Are you an e-commerce business struggling to maintain consistency in your pricing strategy?
Securing Your Success: Realistic Brand Protection Strategies for Businesses of All Sizes
Whether you're a small startup or a large corporation, developing effective brand protection strategies is vital to safeguarding your success.
The Economic and Legal Impact of Video Game Piracy
Video game piracy has become a prevalent issue in the gaming industry, resulting in significant economic and legal implications.
How to Ban a Fake Instagram Account and Protect Your Online Identity
Have you ever been impersonated by a fake account on Social Media?
The Ultimate Guide: How to Create a Memorable Brand Name for Your Clothing Line
Are you launching a clothing line and searching for the perfect brand name?
6 Foolproof Tips to Avoid Buying Fake Gifts This Christmas
This Christmas, don't let counterfeit gifts ruin your holiday cheer.
Protect Your Business Identity: Expert Tips on Securing Your Name
Your business name is not just a label; it's the identity that sets you apart from your competitors.
How Do Counterfeit Products Affect Businesses?
From luxury fashion brands to electronics manufacturers, the rise in counterfeit goods has far-reaching consequences.
5 Proven Strategies: How to Protect Your Business Name without a Trademark
Are you worried about protecting your business name but don't have a trademark? You're not alone.
7 Essential Steps to Safeguarding Your Brand
From monitoring online mentions and social media conversations to implementing intellectual property protection measures, we will delve into the intricacies of brand protection.
The EU AI Act: A Watershed Moment for Technology and Society
The recent enactment of the European Union's Artificial Intelligence (AI) Act marks a pivotal moment in the regulation of artificial intelligence.
The Fight Against Fake Reviews
The internet has made it easier than ever for consumers to research products and services before making a purchase. However, this convenience has also come with a downside: the proliferation of fake reviews.
Distribution Compliance: Partnering with Experts in Brand Protection
You've meticulously crafted a brand identity, invested in high-quality products, and established a loyal customer base. But the journey doesn't end there. Ensuring your products reach consumers through authorized channels is just as crucial as creating them.