Brand Protection Blog
Why Trade Dress Matters: Lessons from VP Racing’s Utility Jug Lawsuit
In January 2026, VP Racing Fuels, Inc. and its affiliate Plastic Product Formers, Inc. (PPF) filed a federal lawsuit seeking to protect the distinctive trade dress and intellectual property associated with its “Utility Jug” container — a product that has become iconic in motorsports and outdoor enthusiast circles.
What Are Unauthorized Sellers? The Hidden Threat Every Brand Needs to Understand
In today’s e-commerce-driven world, brands face a new kind of challenge—one that quietly erodes margins, damages reputation, and destabilizes entire sales channels. That challenge is the rise of unauthorized sellers.
The End of Commingling: What Amazon’s Change Means for Sellers & Brands
Amazon is ending its commingling policy, which mixed identical products from different sellers. Sellers should audit labeling, verify suppliers, and adjust costs. The change improves traceability, reduces counterfeit risks, and protects brand reputation.
Brewing Up Innovation: Latest Developments in the Coffee Industry
From the farms where coffee beans are grown to the cups in our hands, exciting trends and challenges are shaping the future of coffee. Let's look into some of the latest developments brewing in the coffee world.