Brand Protection Blog
$2M Counterfeit Nintendo Products Sold on Amazon: A Case Study inTrademark Enforcement
Counterfeit goods hurt consumers and legitimate sellers, highlighting the need for active brand protection, supply chain verification, and legal enforcement.
The End of Commingling: What Amazon’s Change Means for Sellers & Brands
Amazon is ending its commingling policy, which mixed identical products from different sellers. Sellers should audit labeling, verify suppliers, and adjust costs. The change improves traceability, reduces counterfeit risks, and protects brand reputation.
6 Foolproof Tips to Avoid Buying Fake Gifts This Christmas
This Christmas, don't let counterfeit gifts ruin your holiday cheer.
Understanding How Amazon Stores Work: the Power of Online Retail
We aim to break down the workings of Amazon stores and shed light on the power of online retail.
7 Essential Steps to Safeguarding Your Brand
From monitoring online mentions and social media conversations to implementing intellectual property protection measures, we will delve into the intricacies of brand protection.
The EU AI Act: A Watershed Moment for Technology and Society
The recent enactment of the European Union's Artificial Intelligence (AI) Act marks a pivotal moment in the regulation of artificial intelligence.
The Fight Against Fake Reviews
The internet has made it easier than ever for consumers to research products and services before making a purchase. However, this convenience has also come with a downside: the proliferation of fake reviews.
Distribution Compliance: Partnering with Experts in Brand Protection
You've meticulously crafted a brand identity, invested in high-quality products, and established a loyal customer base. But the journey doesn't end there. Ensuring your products reach consumers through authorized channels is just as crucial as creating them.
The Future of Counterfeit Goods and How to Stay Ahead
The world of counterfeiting is constantly evolving, mirroring advancements in technology and globalization.
Plugging the Leaks: How Sell-Through Audits Can Protect Your Brand
Your brand’s reputation is precious. It takes years of dedication and quality products to build, but a single instance of counterfeiting or unauthorized sales can potentially ruin it all. That's where ThornCrest comes in.
Going Global? Ensure Your Brand Thrives with Strategic Brand Protection
The appeal of bringing your product into international markets is undeniable. New customer bases, untapped revenue streams, and global brand recognition – what’s not to be excited about? However, venturing into unfamiliar territory requires careful planning, and brand protection is crucial.
Defending Your Online Territory: ThornCrest's Role in Protecting Against Domain Name Hijacking
Today, we'll look into the risks of domain name hijacking and explore how ThornCrest can serve as your frontline defense
Securing Supply Chains: Ensuring Product Authenticity in the Fight Against Counterfeit Goods
As you’re probably aware, the online marketplace is constantly changing and expanding. As exciting as that is, counterfeit goods pose an increasingly significant threat to both businesses and consumers alike.
Securing Your Brand’s Position: The Significance of Owning the Buy Box
In the highly competitive world of e-commerce, where multiple sellers vie for customer attention and sales, the "Buy Box" holds a position of great importance.